Discover what made the future: Dieter Rams

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”

Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the functionalist school of industrial design. His unobtrusive approach and belief in “less but better” design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams’ worldwide recognition and Everything 47’s appreciation.

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long lasting
8. Good design is thorough down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible